About us

Established in 2012, 123 London has gained a reputation for the highest level of expertise & reliability plus swift and friendly customer service and has fast become London’s go-to boutique equipment rental facility. Between the team we have well over 150 years of experience in the industry meaning that your shoot is in very safe hands.

Based in Shoreditch, London’s creative beating heart, we are perfectly placed to supply and deliver kit to anywhere in and around London as well as the rest of the UK & Europe in our fleet of vans. 

With one eye on the environment we always aim to use our fully electric vans and bicycle couriers where possible, we have 100% renewable energy suppliers, recycle anything we possibly can and keep all single use plastics to an absolute minimum – even our toilet rolls are recycled!

We stock all the main brands of equipment for both stills and moving image including Profoto, Broncolor, Arri, Kinoflo, Litegear & Dedo as well as camera and digi kit from Canon, Nikon, Phase One, Sony & Apple.

Our aim is to provide you with the best quality kit on time, every time. 

All you need to do is let us know what you need, where and when and we’ll do the rest – it’s as easy as 123…

  • Chris Fairchild

    Managing Director
  • Bruce

    Director
  • Paul Walsh

    Director
  • Jimmy Baylis

    General Manager
  • Gavin Brabant

    Operations Manager
  • Rosie Betteridge (& Monty)

    Rental desk
  • Michael Jaramillo

    Rental Desk
  • Dwayne Bickersteth

    Kit room assistant
  • Lewis Reilly

    Kit room assistant
  • Ed Jalil

    Driver
  • Pip

    General dogs body